West Town Dental

West Town Dental is a new local neighbourhood dental practice in Chicago, Illinois.

Our client Dr Ogando wanted fresh and innovative branding for his dental practice. The brief was to capture a warm, welcoming and professional vibe which would not alienate existing, older customers while simultaneously attracting the younger generation moving into this upcoming part of town.

Brand colours were inspired by the landscapes of Dr Ogando’s Dominican heritage with a sleek mid-century influence. The brand’s diamond icon nods to both the points on a compass and that unmistakable sparkle of a client’s teeth after a visit to West Town Dental.